It takes a lot of online marketing exercise and search engine optimization to make sure your website attracts customers. If your website is not making money despite your best efforts, what can you do? What to do if your website has traffic, but it is not converting into money. Conversion is the second most important part of online marketing—traffic is the first.
Here are general reasons why your website visitors may not be converting:
You are attracting “wrong customers”
These people are browsing and have no purpose in buying. It could be that they are researching or don’t know accurately what they want. Change content on your site that appeals to visitors who are ready to buy. With the right content, the traffic you get will be more likely to actually convert.
You are not reaching your target market
The visitors coming to your site may not be in your target market. Rethink your content approach. Define your ideal customer. If those are not the people visiting your site, find out where are they meet online and how can you connect with them.
Your content is not resulting in action.
Content needs to contain related, useful calls to action so that visitors convert. Research what content works best with your audience. Is it text, video, audio, or infographics? No matter what content you publish, include interest-grabbing calls to action.
Your website design is not mobile-optimized
Professional website design is a sign that your business is genuine and trustworthy. Business websites need to have landing pages optimized for desktop monitors, Laptops and mobile devices like tablets and smartphones. If your site is not optimized for all of these, customers may be trying to convert but simply cannot.
Whether you are selling something, building your online presence, or establishing yourself as a power in your niche, your website should be earning its keep. If it’s not, take the time to figure out a new tactic.