Start-up culture is mushrooming fast in the Indian subcontinent and ideas have started becoming a reality. Generally, if the idea is good and traction comes for their product offering, it is expected that the company should grow fast across the different geographies. Marketing cost is to be controlled so that with limited fuel company can grow fast in different territories with a wisely decided marketing budget.
This article covers few marketing options which any startup would like to explore. To begin with, Startups can reach great heights if AMAZING PRODUCT is supported by equally AMAZING MARKETING. In the early stage, customer feedback is very important which helps in improving the product and bring it to the level which can have mass appeal and also helps in setting up its price.
1# Include marketing in the product
The product should be capable enough that it does its own talking, if the product is so good people will recommend it on its own. It should be making a difference in life or making life easy. It should be easy to use and the customer gets a benefit in terms of cost. Uber, google search, Airbnb is few classic examples that meet the yardstick.
2# Customer feedback is important
In the initial phase, make sure to read the customer’s feedback. It is vital to gather them through surveys, feedback calls, etc., and incorporate the suggestions if required. It helps in achieving point no. 1 quickly if this step is taken seriously.
3# Facebook – Helps you in getting social
Facebook has more than a 1.5Billion users, wow! It has become a very fast medium to reach the focussed audience. Park your marketing budget in this very important marketing tool. The cost to acquire customers through Facebook is low if tools & campaigns are used sensibly.
4# Supporting docs help
Spend the budget in arranging real testimonials (maybe video testimonials), case studies especially from early adopters. If your product is path-breaking, there is more resistance to break the definite mindset. Suggested docs help in creating awareness quickly and people relate to your ideas.
5# Get your “WHY”
If you know what is the “Why” of the company, it will make sure each and every team member is working towards the same cause. It generally comes from the vision statement of the company. On one side vendors sells machine by telling users about the hard disk, RAM, monitor size, etc whereas on the other side Apple promotes its Mac machines by riding on their Why which is to take the humanity forward. People relate and buy their more expensive machines.
6# Don’t follow the herd
Any given day any normal user comes across 4000+ advertisements, be it billboards, on their monitor screens, newspapers, magazines, etc, etc. only firms who are different from others get the attention. The brand recall comes if and only if you look and do things differently. It only gives a chance which makes you stand apart from the other 4000 advertisements. Think differently.
This is the first lot of few valuable ideas which any startup company would like to adopt, soon we will share more points. There are other ways as well as video promotions, content marketing, etc. For a comprehensive SEO Services Company in Gurgaon, you can always rope in Webfries. We have helped several start-ups to reach great height, lets together make your story the next big success. How to reach us? Easy, just call our Digital Marketing Company at +91 124-4382-633 or drop us a mail at sales@webfries.com