Can you believe that the total number of websites on the internet is close to 2 billion? Each of these two billion sites has its own web structure, concept, and strategy when it comes to development, design, SEO, content, and marketing.
So, how do you ensure that your website stands out in this ocean of websites? To ensure that your site is “findable” you need a bag of tricks in your arsenal. Of these tricks – web development plays a crucial role.
A huge majority of your site visitors are likely to be put off if your site design and layout are old and unattractive. If you want to increase traffic, boost conversions then it’s time to update your site by embracing the latest web development trends of 2021. As the no.1 web development company in Gurgaon, our web developers have put together the most creative, innovative, and efficient trends in the web development landscape for this year and beyond.
Top Web Development Trends to Embrace in 2021
1. Go Dark
Sites with a dark mode and low light user experience are gaining popularity in recent years. These sites provide a great user experience even when browsing in daylight or late at night with the lights turned off. This trend will continue to be popular in 2021 as well.
Add a toggle switch allowing users to switch seamlessly between light and dark modes when browsing your website.
There are plenty of reasons why dark modes are growing in popularity: it minimizes the strain on the user’s eyes when browsing in low-light conditions, helps to highlight design elements giving an ultra-modern look to the site, and is also power-saving for AMOLED and OLED screens.
2. Add Interactive Features to your Site
Interactive elements add a unique human touch to your site. It hooks in the user’s attention and grabs them in as soon as they land on your site. Here are some fun interactive elements to include on your site:
Gamification – Include game-like features like leadership boards, points, medals, etc. to keep the audience engaged.
Polls, quizzes are other ways to engage with the audience and get them to spend more time on your site.
User-generated content, social media buttons, social media live feed are other ways to engage and win the attention of site visitors.
3. Experiment with Voice UI
Voice User Interface (VUI) is an emerging web development trend. It’s also one of the fastest-growing web trends for 2021, especially among e-commerce players. Thanks to the huge popularity of smart speakers like Google Home, Amazon Alexa, etc. today’s savvy users are more comfortable using voice commands for searches and shopping.
With the demand for smart speakers to grow by a whopping 23% year on year, it’s a great idea to include voice-based UI on your website, especially if you’re an e-commerce shopping portal.
4. It’s the Era of PWAs (Progressive Web Apps)
Some of the top web pages on the planet like Twitter, Uber are relying on PWAs to provide their users with an enhanced user experience. A PWA offers the benefit of both a classic website and a native app. It works great even when offline and offers a seamless app-like experience.
JavaScript, CSS, and HTML are some of the technologies that power PWAs.
A PWA stores that static files in the cache of the user’s web browser. Thus, the user continues browsing the site even when offline.
As one of the top website development company in Gurgaon, we are seeing a large number of our customers switch to PWAs. We expect to see this trend gain more popularity in 2021 as well.
5. Single-Page Websites
Single-page websites work well for several businesses – freelancers, startups, portfolios, brochure websites, and specific product sites. One-page websites have plenty of benefits:
Easy to use
Easy to look for specific information
Bring in more traffic
Low storage space
Increases the focus and attention of site visitors
Easy to manage and update
We expect to see huge growth in businesses opting for single-page websites due to the benefits mentioned above.
6. 3Dimensional Images Coupled with AR
Three-dimensional images are a great way to get the user to engage and interact with the product. Today, it’s possible to include 3D frames and other elements to your site at an affordable cost. As VR becomes cost-effective, more and more websites are including several 3D visuals and images on their site. 3D images help users feel closer to the product, thereby enhancing the overall user experience.
7. Motion UI
Smooth, slick animations are the norm in 2021. Motion UI can be added to several elements of a website including backgrounds, scroll bars, hovers, menu bars, headers, etc. This is a great design trend to bring the user’s attention to the main parts of the site. Get your web development company in Gurgaon to arrange the various elements on your site in an order of hierarchy so that the user doesn’t get distracted by other less important elements.
8. Web Assembly
The performance of your site is crucial. It helps in determining the overall user experience as well as your SEO rankings. Yes, Google penalizes sites that take a long time to load and don’t offer an optimal experience to the end-user.
Web assembly is an emerging framework for web applications. Its unique feature is that it doesn’t depend on a specific programming platform or language. A web assembly runs the code faster than JavaScript and helps in optimizing the overall performance of the site.
9. Mixing Graphics with Images
We expect this trend to take off on e-commerce sites looking to make their product images more appealing and creative. Instead of simple lines, frames, and other geometric shapes, expect site graphics to look more organic, abstract, and fluid.
10. Mobile-First Design
The mobile-first approach has taken importance in the last few years. With Google ranking mobile signals higher, we expect this trend will become mandatory in 2021. Mobile-first is more than building a responsive site that works across screens of all sizes. It’s about a mobile-first approach right from the design stage.
Final Thoughts
In 2021, expect websites to get faster, cleaner, and more eye-catchy. If you have an old traditional website, then it’s time to upgrade to a modern, mobile-friendly, and engaging website. As the best web development company in Gurgaon, we can help you transition to a modern contemporary website that delivers on both aesthetics and functionality. To know more about our web design process, just get in touch with our team for a free consultation.