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Are you ready for Google’s BERT & the SEO of the Future?

Do Google search engine rankings impact your business? Today – all businesses, irrespective of the size, nature, or niche – depend on Google search rankings to boost their visibility. If you answered yes to the question in the above paragraph, then this article is for you. We’ve got some news – recently, Google announced that …
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5 Must-Follow Rules for Smart Bidding in Google Ads

Smart Bidding is one of the most underrated features of Google Ads. If you aren’t already using it, then you should get started. If you’re using it, but not sure, if you’re using it the right way, this guide is for you. For the last year, my team and I have been testing different strategies …
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Take your Facebook Business Page from 0 to 1000+ Likes without Spending a Dime

In this video, I will show you how to grow your Facebook Business page from 0 likes to 1000+ likes, without spending a dime of paid Facebook ads. By implementing this method, you will: • Target the right audience • Grow your followers organically • Build an engaged community of followers • Convert your existing …
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Getting Started: Beginner’s Ultimate Email Marketing Guide to Craft Beautiful & Engaging Emails that Convert

As a business owner or savvy digital marketer, you probably would have come across plenty of infographics and articles highlighting the effectiveness of email marketing. And you’re looking to get started with an email marketing campaign. But, then how to get started? What should you do? No clues worry not! We’ve got you covered. This …
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Here’s Why you Need to Get your Customer Database in Shape before You start Working on Email Marketing

We’re often asked, “Is email marketing alive? With plenty of newer marketing platforms like social media marketing, display ads, should we spend on email newsletters?” In short, a big YES! Email marketing is as valid as ever, and even more. Here are a few numbers to convince you: The number of global email users is …
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Do you own your website domain name? know the basics to Protect Yourself of losing the domain name.

Do you really own your website? It may sound like a silly question – who else can own your site, but you? But, the truth is far from that. Make sure to know the basics and be aware to Protect Yourself of losing the domain name to someone else. I’ll be happy to answer your …
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8 Reasons why Visitors Leave your Website & Never Come Back

Many people have the false illusion that just because they have completed their website development successfully, hoards of customers will come pouring in. Wake Up!!! That isn’t how this works. While there’s no denying the fact that a website is the first step to growing your customer base, it doesn’t end there. Let’s imagine this scenario. You’re …
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Starter Digital Marketing Guide – Absolute basics

Simple Digital Marketing Strategies for People Who Don’t Know ANYTHING about Digital Marketing. Yes, the simple basics – think of this as a starter digital marketing guide, that will help you understand the basic concepts, which will help you to start implementing the right strategies. 8 Big Categories of Digital Marketing which you must cover, …
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Top 5 WordPress Errors and Step-by-Step Guide to Fix Them

Are you looking for website designing in Gurgaon? You have come to the right place. Here at Webfries, a leading web design company in Gurgaon, we not only create dynamic websites but even help you manage your site on your own. Yep, you read it right. You can create and maintain a website for your …
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7 Pro Tips to Ace a Digital Marketing Interview

Do you have a Digital Marketing Interview lined up? What next? How do you prepare? What questions should you expect? And what questions should you ask the interviewer – there are plenty of questions running on your mind. Fear Not! Here, in this video post, I share with you some expert tips to land your …
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10 Reasons why you should Embrace Digital Marketing ASAP

 

Digital Marketing Ideas for Small Businesses during Recession

5 Smart Digital Marketing Ideas that Don’t Cost Anything to Implement but Give Huge ROI. There are signs of a slowdown in the economy. And, in a rough economy – the first budgets to be cut down are the marketing expenses. Does that mean you should stop all digital marketing till the economy gets better?!! …
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12 Signs that your Website has been Hacked – And, How to Fight Back

No matter whether you own a massive e-commerce site or a simple five-page website, you run the risk of getting hacked. With more and more news about websites getting hacked, you need to ramp up your security measures than ever before. Be Prepared for Bigger Attacks in 2018 Earlier hackers attacked corporate websites just to …
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5 step guide to promote business on facebook for free

Today, I will share with you a step-by-step guide on how to use Facebook to promote your business for FREE. We will discuss how you can promote your business on the world’s most used social media platform without spending a single rupee. In this tutorial, I have shared - How to Set up a Facebook …
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Google’s Mobile-First Index – All Your Queries Answered Right Here

The talks have been making the rounds for quite some time now. Yes, we are referring to – Google’s transition to a mobile-first index. According to a recent study, over 55% of all search traffic comes from a mobile device, and the trend is sure to grow in the coming years. This doesn’t mean that desktop search …
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SEO Crash Course – From a Beginner to an Expert

Do you feel that Search Engine Optimization is hard and getting results requires waiting for eons? SEO is not that complicated, and you can get instant results if you know what you’re doing. Eager to know the secret sauce of SEO? I’ve created this SEO crash course for absolute beginners. I’ve kept it completely jargon-free, …
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Why Tell your Story with Video Marketing?

If you thought video marketing is a relatively new term, then think again. Video and marketing are like the monsoons and piping hot pakoras. They go hand in hand. Right from the dawn of television, ads and commercials in the form of videos have been deployed by marketers to grab eyeballs. However, it’s only fairly …
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Tips and Strategies to Protect your Personal Brand during a Career Transformation

Very often, we come across the term, “Personal Brand” discussed both online and offline. If you have dismissed it as nothing but marketing lingo, up till now, then you’re wrong. Your personal brand is your biggest asset. It’s all about you. It encapsulates your journey as a professional or an entrepreneur. It’s your very essence …
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What The Facebook Data Scandal Means For Content Marketers?

Ok, unless you’ve been living like a hermit off the grid, then you probably would have come across news stories about the major scandal of the year – the one involving Cambridge Analytica and its unlikely partner, Facebook. For those who are not aware of what exactly happened, here’s a quick recap of the, The …
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7 Simple but Effective Ways to Get your Site Visitors to Convert

Very often, we come across several website or e-commerce store owners, who are all sailing in the same boat – their traffic numbers are high, but their conversion numbers are at rock-bottom. What’s wrong? Irrespective of the traffic your site pulls in, ultimately it’s the conversion rate that matters. Ok, let’s explain that with a …
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The Evolving Role of Digital Marketing for Healthcare Providers

Boost your Brand Value & Establish yourself as a Market Leader The healthcare industry is one of the world’s fast-growing and largest industries. In fact, it plays a huge role in the economic growth of a nation. In India, healthcare is one of the top sectors regarding revenue and employment. The total revenue from this …
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7 Smart Hacks to Improve the Quality of your Leads & Boost Conversion Rates using Google AdWords

You’ve allocated a big budget for your Google Adwords campaigns and have managed to snag a substantial number of leads while keeping the cost per lead down. So, what’s the problem? It’s only when you start analyzing the results, you find that many of these leads aren’t relevant to you. They are nothing more than …
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5 Killer Tips on How to Use Story telling to Enhance your Digital Marketing Campaigns

Before, we head into today’s post, here’s a quick exercise for you. We request you to read the following two examples and let us know which you prefer. Example 1: John Montagu was an aristocrat, a British politician and the 4th Earl of Sandwich. He invented the popular snack, sandwich in 1748. Even today, it …
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10 Ways to Get the Most out of your Social Media Advertising Campaigns

Let’s get the bad news out of the way first – it’s getting more and more difficult for content to get noticed by your target audience. Changes to Google’s algorithms, increase in paid search – meaning that the chances for your content to catch the attention of your target audience are poor. Moreover, there’s no …
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The Top 12 Ways to Utilise Google Analytics to Drive Conversions and Boost Sales

Are you getting the most out of your Data and Metrics? Find out how to Leverage It. All websites are created for a reason. Whether you’re looking to make your customers aware of your brand, sell your products to them online, or get them to reach out to you, a website is the first point …
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The Ten Best Tips to Build a Business that Will Last for Hundred Years & More

Your Business is seeing some Impressive Growth. But, how do you make it last? Ok, here’s a question for you and we would like if you could answer it honestly. If you were to describe the growth of your business in one word, what would it be? Seasonal? Unpredictable? Inconsistent? Backsliding? Non-existent? Stagnant? Whether your …
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The Power of Resending your Email Campaigns – Get Those who Haven’t Opened it First Time to Open

Ask any digital marketer what’s their worst nightmare – and we’re sure that the answer would be “Low Engagement Rates.” You have spent hours perfecting your email, to find that it’s only opened by a handful of people? Nothing could be as frustrating as this. Here, at Webfries, we’ve got a super simple but highly …
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How to Create beand Guidelines for your small business

What it is, Why You Need One & How to Get Started with It Very often, small business owners assume that Branding is solely for BIG businesses with BIG marketing budgets. Well, the truth cannot be farther than that. Here, in this week’s post, we talk about all things branding – why your small business …
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Influencer Marketing – The New-Age “Word of Mouth” to Get your Brand Go Viral

10 Incredible Reasons to Embrace Influencer Marketing Today If you’re an Indie-film lover, then you would have come across the movie, “Ingrid Goes West” which was released last year. If you’re not an avid moviegoer, then this small-budget flick would have escaped your notice. In this movie, Ingrid, a young woman in her 20s, becomes obsessed over …
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Step-by-Step Guide to Creating an Irresistible Sales Offer & Boosting Your Sales Volumes

You’ve spent hundreds of hours on building the perfect product, have refined and tweaked your sales pitch endless times, updated your site, and worked on your sales funnels. Still, you are not able to meet the desired sales numbers and volumes. You begin to doubt your product/service. What went wrong? Is it time to kill …
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Is your Phone Number Becoming the Only Username that Matters?

Do you know the story behind the creation of the world’s popular messaging app, the Whatsapp? Ok, let’s begin today’s article with that one since it’s connected to our topic for today. The founder of Whatsapp Jan Koum initially had no idea to create a messaging app. All he wanted to do was check the …
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5 Digital Marketing Trends that You Can No Longer Ignore in 2019

In today’s tech-driven world, right from the moment we wake up to the time we hit the bed – technology plays a crucial factor in all aspects of our life. From controlling home appliances via an app, playing music via our Bluetooth-enabled speakers to voice search, carrying out our work – technology is everywhere. And, …
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Tips for Professional Product Photographs that increase your Revenue

“A Picture is Worth a Thousand Words.” In the online world, a picture can make the difference between thousands of bucks earned as revenue and losing out on sales due to bad photographs. If you want to outpace your competitors and boost your sales, professional quality images of your products are a must. There is …
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How to Drive Traffic to Your New Website without Spending a Fortune?

Ok, you’ve spent hours and hours of labour and thousands and thousands of rupees on creating a brand new website that is – aesthetically pleasing, catchy and functional. What next? You expect visitors to land on your site by the droves and increase your conversion rates, boost sales volumes, and more. Sorry to burst your …
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10 Social Media Misconceptions That You Believe to Be True

“You don’t have a choice on whether you DO social media or not; the big question is how well you can DO it.” Social media has come a long way since its humble beginnings just a few years ago. In fact, with hundreds of millions of users, social networks have the massive potential to help …
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10 Sure-Fire Copywriting Tips to Boost your Brand Image Quickly

Whether you’re a start-up owner or a seller on eBay or the marketing head of a giant corporate, there’s something in common for businesses of all statures and nature. They all rely on – words. Yes, words are the most valuable tool in your marketing kit. They can make or break the tonnes of money …
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Mobile-First Indexing Update From Google: What It Means To Your Rankings And What Should You Do?

Are You Ready to Tackle the Mobile-First Shift? Find out Now. Ever since Google announced that it’s making the move to a Mobile-first Index, the entire SEO and web design industry is strife with speculations and rumors. Mobile-first index has been the buzzword of the industry for the last five to six months. Amidst this …
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How to embed Search Engine Optimization into your WordPress website?

It gives an awesome feeling when you get the WordPress website made which looks amazingly good, your friends appreciate it and the best part is you can change the content in the future as per your whims and fancies. Life is so good now, isn’t? But just wait, does the site loved by google crawlers? …
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Commonly made Website Design Mistakes that you should avoid!

To make Err is human, however, if those can easily be avoided, you must plan to get them rectified. Your company website which is the face for your brand in the online world should be without flaws (at-least known ones). Flaws don’t mean problems which exist in grammar or spelling mistakes, it’s the important ones …
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Top 10 Reasons Why Visitors don’t Purchase from your Website

Selling online is like fishing – there are tens of thousands of fishermen aka online sellers out there, casting their hooks into the massive ocean of consumers. So, how do you ensure that you catch the right fish every time you cast out your line? Any seasoned fisherman will let you know that using the …
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Let’s understand the advantages of using Bootstrap!

Acceptability of mobile phones is growing at an exponential rate, technology is evolving at the same or rather faster rate to allow this switch over from desktop machines to handheld devices. In this leap, web development is also improving at a rapid pace and bootstrap framework is leading the pack in innovations. It’s a front-end …
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Custom Web Development Vs Template Design – How to Choose the Right one for your Website?

If there’s one thing that’s common among business owners all over the world, then it’s this question, that’s always running through their minds, “How do I make my business more profitable?” As a business owner, you’re always on the lookout for new innovative ways to cut down operational costs and to increase revenue. All business …
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Top 5 Ways to Impress Your Customers with Stellar Customer Service on your Site

Before we head into today’s article, one quick question, “What’s the No.1 reason you approached a website development company to create a website for your business in the first place?” Nearly 99% of you would respond with the answer, “To generate Leads.” Yep, most business owners launch a website to generate leads and improve conversion …
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An Overview Of The Career Options Available To Software Developers

Don’t Choose Just a Job, Instead Focus on Building a Career All software developers worth their salt, would have faced this question at least a few times, “Where do you see yourself in 3/5/10 years?” That’s a toughie and finding the right answer remains pretty elusive. As a software engineer, you have plenty of options …
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Nailing “Growth Hacking”: An Insider’s Guide to Getting it Spot On

4 Steps to Reach out to More Customers with Growth Hacking There’s a new buzzword in town, “Growth Hacking.” You may have heard it a thousand times by now, or you may be hearing it for the first time. Whatever be it, one thing’s for sure. “Growth Hacking is here to stay and is the …
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Can a human designer be replaced with the advent of artificial intelligence?

Artificial Intelligence (AI) has taken off like never before – As per Moore’s law, chips are getting better (dense) with every passing 24 months and robots are becoming smarter with time. Writing is on the wall that by the end of next decade a lot of jobs in different sectors will be catered by the …
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Consider these tips while hiring a web Designer for your next website

While awarding any web development project to any provider, you must have some checklist in mind. It’s an important decision to pick the right vendor for your job else things go haywire from the word go. Website creation though is not rocket science however things go jittery if not handled properly from the start. Now …
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Consider these tips while hiring a web Designer for your next website (Part-2)

Last week we touched upon a very interesting topic i.e. which are the parameters you can consider while hiring a web developer. We share 6 important points so far and this week, we are going to share a couple of more important considerations. If followed well and using your judgment, chances to go wrong are …
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The Increasing Role of AI & Automation and What it means to the Web Design Industry

Every now and then, a new technology sweeps the field of web design and leaves everyone stunned. Be it CSS, progressive enhancement or of late responsive design, they overthrew existing practices and built something totally new. The latest entrant is automated web design – yes, building apps and sites automatically with the help of AI. …
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Make your Designs Stellar with Fonts that go Hand-in-hand

Can you believe that 95% of graphic design depends on “Typography”? Yep, fonts can either make or break your entire website or poster. You may have carefully selected the layout of your site, choose the perfect color scheme, but if your fonts are wrong, you can be sure that people aren’t going to read it. …
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Top 10 Wireframe Tools: That Help You Create A Killer Website Or App Design

We help you pick the best of the bunch Any web designer, be it an amateur or a professional, would be familiar with Wireframes and their role in website design and development. If you aren’t aware of Wireframes, here’s a quick recap: Wireframes are skeleton structures that help you plan the design layout of a …
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6 Reasons Why You Should Hire a Professional Web Design Company in Gurgaon

A city that barely existed two decades ago, Gurgaon is today home to 25+ high-end shopping malls, seven full developed golf courses, and several luxury brands like Louis Vuitton and Chanel. Sleek BMWs and Mercedes Benzes ply the lanes. While apartment towers dot the skyline, with more and more coming up every day. Located just around 15 …
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7 Creative Ways to Boost your Digital Marketing Efforts with a Chatbot

Increase Customer Engagement & Boost Sales with Chatbots These days, we often hear people talking about “Robot apocalypse.” They speak of doomsday scenarios where machines with artificial intelligence overtake the human race. With quantum leaps being made in the field of robotics (think Sophia), there’s no doubt that automation is making giant leaps and people …
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Navigation bar – Makes or breaks website UX

This is the most overlooked designing phenomenon overall. Designers have taken a deeper plunge into designing aspects and usage of the right colors, very recently and the virtual transportation across the site might need far more insistence. Your organic visitors tend to dump your website forever in case they feel lost and not seem to …
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Hey! Add your personal flavour in the website you own

Does your website talk? Is it reflecting the personality you have as an individual? You have a colorful soul, is your website equally portraying that? We as a web development company in Gurgaon pick up the website designing project with the assurance to deliver 100% results as per the customer satisfaction, however, there are few …
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Social Media Practices you can consider for Boosting the SEO

Social media and SEO are the two key approaches through which a business can be identified uniquely in the market. Boosting SEO for your site has a great intervention and association with social media practices. Brand growth and website search optimization, both can tremendously be increased by practicing the skilled use of social media. As …
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Optimizing techniques for your next Email Marketing Campaign

We have numerous digital marketing ways to get the customers on board, do you know email campaigning is still one of the most effective ways to get the best output for every penny you are planning to spend. If visitor/ customer has signed up for the newsletter by visiting your site, it means your website, …
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How website culture varies from country to country!

In the last 3+ years, Webfries has garnered customers from across the globe – different continents and several different countries. We have earned our experience of designing and developing the website for different sectors across 12+ countries now. One prominent thing we have noticed is that the culture of the site developed for different regions …
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10 WordPress Design Trends that you must Embrace in 2017

Astonishingly, a single firm has a stronghold over 59% market shares in Content Management Systems and powers a whopping 76 million sites worldwide as of now. Yes, we are talking about the all-powerful, WordPress, the undisputed leader when it comes to website design. Every year, WordPress comes with new and incredible features that draw in …
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Hey! Let’s understand the difference between CMS and PHP Framework.

While developing a dynamic website you come across the question of what should be the right pick technology for it – CMS or PHP framework. In this blog piece, we have shared what they mean and what are the differences which you must consider while selecting the appropriate technology for your business website. So let’s …
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Do you know the differences between static and dynamic websites?

Quite often we are asked the question from our potential leads in Gurgaon that what is the difference in static websites and dynamic websites. Though this question seems to be a straight forward one too many especially from the web development field our experience suggests that a wider audience has heard these terms but not …
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Why does your E-Commerce store require a Responsive Design?

If you were to conduct an impromptu survey among your target audience, you would be astounded by the number of people who use their mobile phones as their primary computing device. In fact, studies state that more than one-third of all mobile users conduct all their work on their handheld device and this includes shopping. …
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A Head to Head Comparison of the Two Giants of Web Development: PHP Vs ASP.net

Welcome to a battle of epic proportions! Yep, in today’s post, we are rolling up our sleeves, to find the answer to a pressing debate that has been raging for years. Of course, we are speaking about “PHP Vs. ASP.net”. On the one hand, we have PHP, undoubtedly the most popular scripting language among web …
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Use the Power of Colour Theory to Pull in Customers and Boost Conversion Rates

Have you ever searched for a website only to find that it just doesn’t appeal to you? What went wrong? Why weren’t you motivated to check out what the brand offers? Several factors play a crucial role in determining the appeal and aesthetics of your site. The font style, the layout of the site, the …
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Big Data and Analytics: Shaping the Future of Supply Chain Management

Big Data is quickly reshaping supply chain management like never before. It has a huge role in producing quantifiable improvements in logistics all over the world. Supply chain management and logistics is a complex and complicated process that requires plenty of inputs and statistics to perform efficiently. This is where Big Data and Analytics are …
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10 Tactics to Use Influencer Marketing to Expand Your Audience on Social Media

“A Brand is no longer about what business tells its customers. Instead, it’s about what customers tell each other.” Social Media Outreach and Influencer Marketing – A Match made in Heaven If you’re looking to build your audience on social media, then influencer marketing is the way to go. It’s one of the best ways …
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What works best in Digital Marketing today?

Y2015 belonged to Digital Marketing, on a global level it has gained the acceptance of a very effective means of marketing and reaching out to the customers. There are surplus activities being done by marketers based on their understanding-some remains effective and some remain an eyewash. We have prepared a list of digital marketing activities …
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Common Mistakes Done By Web Developers

Probably the most saturated job in India. “Hi, I am a web developer”. Well, what else is new? “I have 5 years of experience” So do 1200 engineers joined the same course 5 years ago. This field requires immense experience and continuous learning and however, why does the customer experience lacks a 5-star rating? What …
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Notes on testing the web applications

If any web application developed doesn’t follow the stringent and comprehensive test schedule, it’s bound to face a lot of bugs later on. Thorough testing in any project is very important. It makes the final product bugs free and gives a great user experience overall. The testing procedure has few mandatory checklist items which are …
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Should Big Data and IoT say Thank you to Cloud computing?

Is there any relation between IoT, big data and cloud computing? If it exists, why the cloud is an important piece in the architecture that will make the other 2 technologies grow exponentially? As you know Big data is basically to analyze the huge amount of data and make sense out of it and IoT …
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How to create an Awesome UX on E-Commerce platform?

The Internet world is full of E-commerce platforms now, the majority of products and services have started selling on the digital world. The importance of it doesn’t need any mention. Packed space doesn’t mean that tricks of the trade are very common. It still takes a lot from the designer and developer to come up …
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Are you a Start-up? What should you do get the attention! (Part-1)

Thanks for such an encouraging response to our last blog, in continuation of it we have shared furthermore points which will make your marketing efforts more robust and more meaningful. Without wasting any more time, let’s run the golden bullets: #7 $’s attracts $’s – Paid marketing As a start-up, you will have to park …
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Are you a Start-up? What should you do get the attention! (Part-2)

Thanks for such an encouraging response to our last blog, in continuation of it we have shared furthermore points which will make your marketing efforts more robust and more meaningful. Without wasting any more time, let’s run the golden bullets: #7 $’s attracts $’s – Paid marketing As a start-up, you will have to park …
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Checklist of roles you can’t ignore in any Successful Web Development Project

I am a diehard fan of cricket while growing up in school and during college days I was an active participant in the ‘Team’. It took me no time to understand it’s a team sport and single-handed I can do limited things. To get the best results, a culmination of team best effort only can …
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SEO Tools available online at your disposal for FREE!

Is there a free lunch available? The answer is yes (though few times only ;-)). Google algorithm for search is becoming complex with every new update and it’s becoming more accurate. It’s fetching the results very accurately as per the user search needs. SEO specialists are trying hard to keep pace and keeping them abreast …
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Heat Maps: The what & Why, for improving your website usability & Boosting conversion rates

Everywhere you turn these days, you can see a Heatmap. From weather reports to real estate firms – analysts use the wherever there is data. You may think that heat maps are a newfangled invention of the digital age. Ummm, no! Heat maps have been around for quite some time, since the 19th century. Heatmaps: …
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What to Look for When Hiring an SEO Company in Gurgaon for Your Small or Medium Business?

Are you a small or medium business owner in Gurgaon? Whether you’ve been in the business for several years or starting just now, employing the right SEO techniques customized for your business is a MUST if you want to outpace your competitors and attract new customers. “But, finding the right SEO Company is like finding …
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What’s the Difference between Google My Business and Google Plus?

Are they the same? Do you need both for your Business? Find out Now. Apart from the Omnipresent Google Search, the tech giant has an array of products and services that make life way easier. Gmail, Google documents, photos, and the list goes on. But, did you know that you can use a couple of …
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Best UI, UX Tools which can’t be ignored by a Designer

User Interface and User Experience play a key role in your viewers’ instant judgment about the website. The digital presence of a brand and its impact is ruthlessly dependant on these two factors. While the user interface is two balls of the same court, it is important for them to synchronize their way through the …
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WordPress websites security overview

This is probably the worst nightmare of any web developer. You have created one hell of a website and there can be the one-night lamb that can keep you awake past midnight – is my locker and my website safe? To answer your first doubt, please open a bank account and answer your second doubt, …
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How to make your product GO VIRAL!

Off-lately instances of hearing the products going viral are quite frequent. In this article, we have covered what is the secret recipe which makes it happen. Is it a piece of luck or a good strategy? The answer is the later one. If certain fundamental rules are followed, chances of getting the attention and that …
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Take Advantage of the Benefits offered by a CMS, to Power your Website

Are you a business owner looking to set-up a website for your brand? As you begin to set up your web presence, you’re faced with some hard choices like – whether to implement a Content Management System (CMS) for your site or to take the manual, hand-coded route. Before CMSes became popular, web developers had …
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Top 5 Tips to Create Winning Micro-Videos

Videos are an important element of your digital marketing campaign. In fact, experts predict that by the end of 2017, videos will represent nearly three-quarters of all content that is shared on the internet. Now, that you have understood the importance of videos, the next big questions are, “How to make your audience interested? How …
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Killer Tips to Design a Logo that resonates with your Brand Identity

A quick Google search pulls up thousands of logo design tutorials, logo showcases and free resources for logo designing. While these tutorials and tools help you to get your job done, they are of no use if you don’t have a solid understanding of the basics. In today’s post, we get down to the nitty-gritty …
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Mobile-Friendly Website Or A Native Mobile App? One Or Both?

Which one is better for your Business? Find out Now! One of the biggest questions that all new business owners face is, “Should I build a mobile-friendly website or a mobile app first?” Of late, this issue has seen more debates than the other notorious one, “Which came first – the chicken or the egg?” …
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To Hire or Not to Hire a Professional SEO Company in Gurgaon

Let’s imagine this scenario. You’re a small business owner in Gurgaon. Say you deal with handcrafted ethnic wear exclusively for women. You employ around 10-15 employees to handle different operations of your business. As a business owner, you may be tempted to try your hands on creating a crude website/blog for your business; uploading posts …
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5 Steps to Enhance ROI by Leveraging Data Analytics into your Marketing Strategies

Let’s face it. We are living in a truly digital age. Everywhere we turn around, data plays a huge role. We are always interacting with devices that collect massive amounts of information from us. Right from, where we are to our likes and dislikes, devices are continually mining staggering amounts of data about us. As …
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The Malfoys and the Potters of the Social Media

Welcome to Hogwarts. (It is called Social Media in this universe) You would triple your revenues by opening a twitter account One blog and you would be the next on Oprah Create your organization facebook page at 12 in the night and you will have hordes of traffic by 4 in the morning These might be true …
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Business Appetite : 5 Reasons your business is hungry for an app

Most of us think that mobile apps are exclusively for big-name brands like Flipkart and Citibank. But this conception is not true. More and more small and mid-size businesses are getting on to the ‘App’ wagon, understanding that an effective mobile strategy includes more than just a mobile-friendly website. These days we may notice that …
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3 Reasons to Start Product Business Online

2015 is all set to go down in the history of the Internet revolution as the year of ‘true globalization’. You will need to prepare yourself well in advance if you wish to jump on the bandwagon. Let us explore the 3 reasons why ‘now’ is the time to kick-start a physical product business online. …
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Color Your Balance Sheet – part II

In the first part, we covered the reasons how the color of your office and stores affects productivity, purchasing decisions and customer loyalty. Now, let’s have a look at what do the different colors mean and what are the different effects they have. Again, a disclaimer to start with. These are only guidelines. The effect …
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What’s Happening in the World of Digital Marketing for 2018?

The Latest Digital Trends to Keep an Eye On, this Year When it comes to Digital Marketing, what works today will probably not work the next year or even the next quarter. Digital marketing is an ever-evolving discipline, and if you want to stay on top of the game, then it’s essential to be prepared …
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5 branding mistakes by startups

You are the new kid on the block, the latest addition to the ever-increasing list of startups. You have big dreams and want your brand to be one of the greatest. When you ponder about best branding, Coca Cola’s distinguishing red and white lettering, Adidas’s three stripes, Nike’s swoosh likely come to mind. But you …
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Color your Balance sheet : How colors can give your Business An Edge

Your office is about to get a new coat of paint or your retail space is undergoing redesigning, there are lots of things to keep in mind and your facilities department is in constant touch with the vendor to get the job done. Is that really about this only? There is one very important factor …
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Social Media and Technology

Social media and technology have transformed into the new-age superheroes that have mind-boggling powers which when used properly will have an incredible effect on your business. Enough to cement a brand’s complete attribute and temperament whereas giving a platform of engagement with customers, each will boost sales and promotional activities and produce unmatched results. In …
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Does Google prefer Brands

We would have loved to keep in your own sweet paradise of the dream world and would have outrightly said, “No, Google loves all, brands and others alike”. But we are your well-wisher and would like you to wake up to the truth, which is, Google prefers Brands. Period. Maybe “prefers” would classify as an …
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Evolution of the startup ecosystem in India

The startup ecosystem of India is changing day by day and this evolution has caught the fancy of the investors worldwide. Every now and then, a success story like ‘Postman’, Flipkart, etc. finds its way to the first page of the business newspapers. The land holds more promises and this evolution will result in the …
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5 Reasons your business needs a website, today !!!

You have a local business and you are happy catering to your reasonably profitable customer base. Word of mouth is your biggest advertising media and you rely on your loyal customers to spread that for you. Your marketing strategy is limited to a few hundred pamphlets and one or two sign-boards, You often say, “I …
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Workplace collaboration – Can you rely on Chat Apps!

Organizations are looking for means to collaborate more and more effectively so as to get maximum utilization out from each team member. With so much data flowing around between team members in the form of mails and cloud storage, it’s becoming a challenge to keep a proper track of who’s who of every bit and …
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What it takes to have an Ooomph effect on your website!

We are in mid Y2015 and from the last 6 quarters websites in making are seeing a trend, this is adding spice in it and looks are very much in. Below factors, if considered add a lot of zeal on the website. Website designing and development has just not remained a Web developer’s job, now …
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Top 8 advantages of Digital Marketing

If you are a business owner and think digital marketing is not of much use to you, it’s a very high time you shall give serious consideration to it again. It’s noteworthy to share that AD spending on the digital world is more than advertising on television and cable networks. More and more consumers are …
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5 signs that your website may need a makeover!!!

Hey, is your website sounding sad? Let’s check out 5 signs that your website may need a makeover In our last blog, we shared points what are the designing parameters being considered by the website in 2015, in this blog we are checking reasons to evaluate if your existing website needs a revamp so as …
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How can start up’s best utilize the Digital Marketing?

Let’s start with WHAT is digital marketing- Digital marketing can be defined as a function that broadly deals with tactics to involve customers with online promotion. To deliver favorable content, value and achieve customer relationships, digital marketing creates an ongoing, automatic relationship between brands and their audience. A lot of times digital marketing companies bank …
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The Internet of Things – Perhaps a greater Jump than Mobiles!!!

Analysts and Gurus are predicting that opportunity size for connected devices would be between 20 billion to 30 billion units. This sort of sheer size makes it important to understand what is the Internet of things (IoT) and the world over tech companies are going gaga over it. The Internet of Things is the interaction …
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A to Z – Google Will Cover All Alphabets – What a Master Stroke!

Very recently biggest news in the Web world came from none other than “Google”. Google stocks will be reassigned to a new holding entity which is Alphabet. Don’t miss checking the domain name www.abc.xyz, very interesting indeed. What is the core reason for making such a move considering the world over Google is considered synonym …
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How wearables are changing our lives?

A couple of years back if somebody would have suggested that small device stripped on the wrist can be used for talking, surfing interesting articles, monitoring your heart beats it would have sounded straight out from a sci-fi scene. If this question is asked today, it will sound a normal thing. Technology is evolving so …
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Why do Programmers love coffee?

Almost every 2nd individual is in love with coffee or tea. It is obvious to get addicted to coffee as it can reveal stress, sharpen your focus, helps you to stay alert for long and makes yourself fresh instantly. Now a day’s coffee is one of the essential parts of the programmer’s culture. If you …
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How to check if your website is Mobile Friendly?

Today, more individuals are getting to the Internet on their tablets and advanced cell phones. Today’s web user could be, actually from anyplace. They may be searching your site from the traveler seat of a moving vehicle, strolling down the road, or holding up in line at a store. They could be utilizing one of …
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Designing Principles for Watches & Wearables

Technology is not only about new applications, wires or fancy camera the appearance and design of the product play a vital role in the success of a product. In short, the product’s design should be glanceable. The term is used a little differently for the watches and wearables. Glance ability doesn’t necessarily mean to reduce …
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Top 10 must have Website Quality checks your website needs

You have a great looking website in place, it’s very important to understand if proper quality checks are done and if things which are hidden on the site which you can easily miss are creating problems. As wisely said, all that glitters is not gold, similarly website that has the spark may have some deficiencies …
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Ingredients of Digital Marketing

Digital marketing has become an important term in the Digital dictionary. What exactly is Digital Marketing? As per Wikipedia “It is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.” There are a lot of activities required in it to …
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How to Tempt Visitors to SUBSCRIBE for MONTHLY NEWSLETTERS?

Your website is very attractive and you have awesome newsletters to share every month however challenge you to face is that you don’t have enough email IDs subscribed on the site. Reasons? Are you offering enough freebies which tempt the potential readers to subscribe for the newsletter? Are you providing temptations like some important download, …
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Web designing trends expected in Y2016

Is it just I or we are done with website designing in the most mediocre fashion with the most predictable formula. Hello to all my geeky friends, as a typical 20-hour browser and clueless about web dynamics, I invite you to take a good read at website designing trends that will be bloom in the year …
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Why integration of Social Media with your website is important?

Stay put at the spot where there is crowd irrespective of whether you are a start-up or a well-established concern; to elaborate further, the crowd being your potential market. Since social media has ideally consumed its way through our lives and has become one with our sandwich, tea, and cookies, we can label it as …
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Colour tips to consider while designing an awesome website

We can associate a colour with emotion, for example, I feel blue. Colors play a dominant role in our daily life, starting from top or tee we pick for the day. Why do we pick a certain shade a certain day? It has been proved that the color of the garment we choose directly reflects …
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Business of Web Designing in India – Challenges and Solution

Webfries is in the business of Website designing, mobile app development, digital marketing, etc. from the last 3+ years, we have had several challenges to overcome before reaching the top position in the Web Agencies serving the customers both in India as well as abroad. This post is drafted sharing our experiences like what were …
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5 Main Reasons Why Live Chat is Important for Your E-commerce Website

The presence of live chat on an e-commerce website is like a receptionist sitting at a company office or a salesman standing at the doorway in the brick and mortar shop. Enabling live chat functionality on your website allows customers to chat pertaining to your business on a real-time basis to ask queries, get information …
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Web designing trends anticipated in Y2017

This year remained an interesting year in terms of which web designing trends evolved and in all likelihood trend is going be carried forward in the next 12 months. There are a couple of areas where it is anticipated users may not be going for it on their website and there are few which will …
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Web designing trends anticipated in Y2017, Story continued…

This article is the next and the last piece on a very interesting topic which is being discussed in the web developer’s community that which is the trend envisaged in industry and should not be missed. We covered 6 important trends we expect to be part of website design in the coming months in our …
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5 Clever Ways Small Businesses & Startups can Harness the Potential of Big Data

Staggering Volumes of Data Rule the Roost Studies estimate that by 2020, the world will have generated 40 trillion gigabytes of data. That is roughly equivalent to 5,200 GB for every human being on this planet. In simpler terms, we are witnessing an explosion of data like never before. This enormous volume of data is …
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Old is Gold

With your business expanding with the day and increasing number of new ‘converts’ joining your fold, it is natural and human to be excited and treating the new customers with a warm welcome and a five-star treatment with a special attention. But successful organizations ensure that it is not the last time that those customers …
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5 Potholes to avoid on the road to Successful Web designing

Building a website may sound a child’s play, but the real catch is to make it practically usable. This is made possible with the right cooperation and understanding between an entrepreneur and the chosen agency. The website is part of your brand strategy and reflects how you conduct business and think of your customers, both …
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World’s fastest growing E-commerce market : India

India is on its way to becoming the world’s fastest-growing e-commerce market if current projections are to be believed. This growth story is being fueled by healthy investment activity and the swift increase in internet users who have gone up from 50 mn in 2007 to 300 million in 2014. This figure is sure to …
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Worldcup and Brand

There would be no Indian in the whole world who would not be knowing that the Cricket World Cup is on these days. We are a cricket crazy nation in the first place and on top of it, we are the reigning World Champs. So, not knowing about the World Cup is blasphemy for an …
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11 must use SEO tips for web designers

Web Design and Search engine optimization go hand in hand when it comes to a successful website. The Design of a website is the art of providing information to visitors whereas SEO acts as a gallery that can be searched by the leading search engines. Let’s provide you 11 must use SEO tips that every …
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Planning Guide for Website Designing Project

We are continuously searching for ways to be the best website design company possible. Our mission is to not only deliver an amazing website but also to make the complete process of building and delivering the new website as simple for our clients as possible. We have created this helpful planning guide to help simplify …
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How your Company Logo make uniqueness of Your Company ?

Your Company logo is a symbol that makes your company unique. Your company logo represents your company. Many companies are known across the world by their logo. A logo plays a great role in building a relationship between clients and the company. Logo designed by Professional helps you get noticed in this competitive market. Having …
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5 Mantras for Budding Entrepreneurs

The run-of-the-mill jobs are not what is making the new generation go heads over heels. Entrepreneurship is the keyword for the youth between 25-35. Steve Jobs, Jack Ma, Sabeer Bhatia are new age messiahs and the youth is taking to the idea of setting up an own business with a cult-like passion. These role models …
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How Mobile Apps makes life convenient

Today, mobile apps are in demand. These can easily be downloaded through mobile and used for different purposes. Most of the people around the world use them for business and day-to-day activities. Some businesses can use mobile apps to promote their brand and access a new market. Let’s face it; this is a time where …
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Is Brand Building exercise overvalued??

Many companies still have a question in mind whether to invest in brand building as a focused area or to keep it as a side activity. To understand the importance of branding activities we need to first introspect the activities involved in brand building and its impact on one’s business. Why is brand building required? …
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Review your Website to get better Search Engine Results

A high-quality website does not just mean launching a website and forgetting about it. Websites take maintaining and updating to keep them working to your advantage. To know how well your website is performing for your company, it is compulsory to perform a website review. Using this information and SEO agency in Madurai feedback can help …
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Why Your Website does Not Attracts Potential Customer???

It takes a lot of online marketing exercise and search engine optimization to make sure your website attracts customers. If your website is not making money despite your best efforts, what can you do? What to do if your website has traffic, but it is not converting into money. Conversion is the second most important …
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Raj Kumar Hirani’s PK – Picture speak more than 1000 words

Directed by Raj Kumar Hirani and produced by Hirani, Vidhu Vinod Chopra, and Siddharth Roy Kapur PK is a Hindi movie scheduled to be released on December 14. It stars Aamir Khan, Anushka Sharma, Sushant Singh Rajput, Boman Irani, and Sanjay Dutt. This is one of the very few times when the marketing team is …
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Brand Dinosaurs

Dinosaurs are big Dinosaurs are magnificent Dinosaurs are awe-inspiring But Dinosaurs are DEAD !!! The same could be the case of branding. You could be a big brand, a one to reckon with, the one that competitors fear and customers admire. But if you don’t evolve (like Dinosaurs), you would be gone before long. You …
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Promote your business using “Video” as medium!!!

Are you thinking of making a video to promote your business? Is it the right way? Will it burn my pocket? Who will make it? And so on…so many questions but the answer are quite simple, YES you need it for promoting your business and there are multiple people like us who make quality online …
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Logo Designing

Designing a Logo is a complex process in which truly an image speaks more than a thousand words. One image can reflect the company, brand, products, culture, vision, etc. Good designers conceptualize the logo design by understanding the parameters the company likes to reflect through the logo. Since in conceptualizing stage, ideas can be various …
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Being UX Designer

Being a User Experience designer is a very competitive profile. To be a master of visual layout, information flow, graphics designing, coding, user interaction, usability and else is certainly not an easy task. End to end activities involves several layers of multiple intelligence like graphics, sociology, industrial design, etc. Apple store comes to my mind …
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Must Haves to promote your website with Google+ Local

Today, mobile apps are in demand. These can easily be downloaded through mobile and used for different purposes. Most of the people around the world use them for business and day-to-day activities. Some businesses can use mobile apps to promote their brand and access a new market. Let’s face it; this is a time where …
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