Client Overview: Paralympic Committee of India
The Paralympic Committee of India (PCI) is the apex governing body dedicated to promoting and developing para sports in the country. PCI partnered with Webfries for the Paralympic Games Paris 2024 to boost digital engagement and deliver real-time updates. The collaboration focused on comprehensive social media marketing and engaging video content.
Our Work for PCI
Video Production
- Athlete Introductions:
High-quality videos introduced key athletes, presenting their profiles and achievements in a simple, relatable way. These introductions helped fans connect with the competitors. - Interview Bytes:
Short, engaging interview segments captured behind-the-scenes moments and personal insights from the athletes. These clips added authenticity to the coverage. - Daily Wrap-Up Videos:
End-of-day wrap-up videos summarized event highlights, medal tallies, and standout performances. They provided a clear and concise review of the day’s events.
Social Media Marketing
Content Creation & Scheduling
Craft catchy posts covering daily event schedules, medal winners, and medal tallies. Countdown postings introduced athletes by category, building excitement ahead of each event.
Content Creation & Scheduling
Craft catchy posts covering daily event schedules, medal winners, and medal tallies. Countdown postings introduced athletes by category, building excitement ahead of each event.
Opening & Closing Ceremony Postings
Highlights from the opening and closing ceremonies were captured and shared, showcasing the energy and emotion of these pivotal moments. This ensured fans experienced the grandeur of both ceremonies.
Live Travel Updates Postings
Real-time travel updates on athlete journeys and logistics kept supporters in the loop throughout the event. These updates offered a behind-the-scenes look at the ongoing activities.
Audience Engagement & Interaction
Prompt responses to comments and questions fostered a lively online community. Recognition as a leading social media marketing agency in Gurgaon helped enhance PCI’s digital visibility.
Why It Works
Real-Time Engagement
Continuous updates ensured the audience never missed a moment of the action, keeping them connected throughout the games.
Clear Communication
Simple, straightforward language made all content easy to understand, ensuring the key messages reached everyone.
Proven Digital Strategies
Combining live social media updates with engaging video production delivered a comprehensive solution that drove measurable engagement.
Project Quick Stats
Project: Paralympic Committee of India
Daily Medal Tallies & Athlete Highlights
Athlete Introduction Videos
Increased Fan Engagement
Stronger Digital Presence
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